Washington Fashion Focus
takes the stage

It’s the can’t-miss beauty and barbering experience of the year. Join us for this non-stop, two-day event where you will discover the latest trends and techniques, view live demos and learn from today’s hottest industry influencers.

  • Up-close education exposure
  • See what’s new in beauty and grooming
  • Progress your talent in over 100 open classes
  • Try our new clean brand showcase
  • Interact with other industry pros and influencers
  • Experience the NEW Barber Innovation toolbar

You Don’t Want To Miss This:
  • NEW brands such as ORLY, REDAVID, RefectoCil and more!
  • Fresh new business classes – elevate your business IQ with Career changing advice from top salon industry pros!
  • Over 150 classes covering the latest in trends, tips and barbering. Plus a NEW barbering competition!
  • Beauty Bag giveaway – values over $120!

Learn from the Best in the industry and get your hands on all the newest tools for your craft.
Let us help you build the salon of your dreams.
Calling All Barbers!
Details coming soon.

New This Year
Introducing a Clean Brand Showcase
Stop by the Value Center for great show only bargains.
The industry’s top influencers, educators and stylists are taking over the cut and color stage for the learning experience of the year.

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Washington Marriott at Metro Center
775 12th Street NW
Washington, D.C. 2005

Rooms are limited, book early! Call 202.737.2200 or book online.
Reservation Code: Fashion Focus
Rates: $259* single/double/triple/quad
*Rates are subject to availability and effective until March 19, 2020

Westin Washington D.C. City Center
1400 M Street NW
Washington, D.C. 20005

Rooms are limited, book early! Call 202.429.1700
Reservation Code: Fashion Focus
Rates: $229* single/double | $249* triple | $269* quad
*Rates are subject to availability and effective until March 16, 2020


As a professional in the beauty industry, it is important to keep up with the trends and offer your clients something new. Evolve your talent in over 200 open class sessions in coloring, barbering, hair, skin & nail techniques. Elevate your business IQ with career-changing advice from industry leaders. Click on class title to learn more about each class.

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Walter E. Washington Convention Center
801 Mt Vernon PI NW
Washington, DC 20001

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